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With jerseys, track pants, and racing jackets taking over the fashion space, it feels like a natural next step that soccer cleats would begin to trend. First came the Wales Bonner x Adidas collab, and now, Puma is launching its own interpretation of the sports shoe, with none other than Rihanna's self-titled sneaker brand Fenty.
The new release is streamlined, but impactful, featuring only two shoe offerings: the Cat Cleat Jelly ($90)—a jelly sandal-inspired heeled thong with a cleat-like sole—and the Avanti LS ($120), which has a narrow, Speedcat-esque shape, an exaggerated tongue, and a spiked heel.
The new Fenty x Puma collection features two shoe styles and a bag, all washed with vibrant colors inspired by Barbados. | Credit: Fenty x Puma
Inspired by the tropical colors of Rihanna's home country, Barbados, designs come in shades of lemon yellow, slime green, electric orange, and rich fuchsia. Though footwear is the primary focus, the collection also features a singular handbag style: a micro bowling bag, dubbed the Pocket Bag ($75).
This latest…
Rihanna wants fans to hit movie theaters in style and on theme this summer. The singer has entered “The Smurfs” world with a new Fenty x Puma collection, which includes her Puma Avanti sneaker design in a new colorway.
The collection, which includes the sneakers and apparel, is inspired by the upcoming “Smurfs” film, in which Rihanna stars as Smurfette. Channeling the Smurf all-blue aesthetic, the collection is designed for adults and kids, includes knits showcasing the Smurf Village, an allover print of the Smurfs on their Parisian adventure, and multiple custom collaboration logos.
The apparel includes playful blue polka-dot stitched sweats, cozy oversize knits featuring Smurfette’s mushroom home, matching sweat suits, and more.
The collaboration includes a fresh take on Rihanna’s popular Avanti silhouette. It comes in a new denim colorway, which Puma describes as “Slate Sky.” The shoes are available in both adult and kids’ sizes, so the entire family can enjoy.
The shoes feature a rounded toe design, a denim upper, navy blue laces with a fold-over tongue design and a rubber outsole. There’s also a transparent outsole with mushroom print underneath, a…
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Fenty, Puma and Smurfs have come together to create a collab all inspired by Rihanna’s latest film endeavor.
Jumping straight out of the silver screen, the Fenty x Puma x Smurfs collection is currently available worldwide at puma.com, Puma flagships and select global retailers. The collection features apparel and footwear for adults and kids inspired by the upcoming Smurfs movie that will be in theaters starting July 18. Rihanna plays Smurfette, so what better way to celebrate this Smurfs-centric occasion than rounding up some of the best pieces from the collab? Whether you’re a fan of the Smurfs franchise, a die-hard Rihanna stan or just looking to update your athleisure game, these pieces are for you.
Blue and gray denim sneakers inspired by the Smurfs.
One of Rihanna’s favorite sneaker silhouettes from Puma is their Avanti. It’s no wonder then that she chose to give the sneaker a Smurfs makeover for this…